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Beat the Bookies

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By Almamata Englishman

If you ever manage to pin down and ask that rare mortal, the punter who is consistently able to beat the bookies, what his betting secret is, he will tell you (yeah... sure he will!) that the only way to bet, is to bet... only when the price is right. That's the smart way to bet. The other way... is the stupid way.

There is a legendary gambler, a man called the Sundance Kid from Ireland. One of the horses he owned won a big race in England once and almost half of Ireland made money betting on it. After the race he was surrounded by his countrymen, congratulating him.

"You must have taken the bookies out by the roots Sundance" one said.

'I didn't have a bet,' he responded to their shock. 'Not at that price!'

What the story tells us is that when it comes to betting, it is rookies vs. bookies, and bookies have always been in control. Their aim is obviously to win no matter what. That is their business. So.... they set the odds and manipulate the market to their advantage. To make money, a profit. BUT... that was then. THIS IS NOW! and the Technological age is upon us in all its' glory! And it will take out with glorious abandon, the middleman and the manipulator, and introduce gamblers to... person to person betting! Log on to tradesports and see how easy it is to turn a rookie into the bookie!

TradeSports is a true Betting Exchange. Say for example, George in Moronville has one opinion, and John in Dittoberg has another. Until now, these 2 players would have gone to different bookies to place their bets. The bookies in turn would take a vig or commission for their really difficult service and then offer a price showing well basically that bookies need idiots to cover the cost of their Porsche Cayenne and their weekly 3-hour massage from Monica in her penthouse... or is that his penthouse?

On the Betting Exchange, all that flies out the window! No bookies! No bookies overheads or profits to take into account, and hence, the available betting prices become more competitive. And as every real and serious gambler knows, everything in betting is about the right odds.

i.e. : There are 5 horses in a race. A bookie prices them as follows : 6-4, 2-1, 5-1, 6-1, 7-1. A serious player will be able to calculate that those 5 prices total or add to up to, (what they call in England) an "overround of 115". Simply explained - for every $115 the bookie takes, he is hoping to pay out $100.

This is the sort of margin a bookie likes to work with, the kind of built in profit he believes is his due. Should he make the horse priced at 6-4 a 5-4 shot, the overround will increase to 119. He must however watch what the other bookies are offering as he must bring in money as well, obviously.

Football, baseball, basketball etc etc all follow the same principle. The odds always play to the bookies advantage. What is this? A Mafia??

The Internet manages to bring many players together in a fair, equitable and transparent marketplace, and by so doing also manages to squash the bookies and mash their inflated profits out of the whole system. The overround will be a tad over 100 if there is enough activity in the market from the Online Betting Exchange members. It will never be less than 100. If it was, players could bet on both teams in a game and win, regardless of who won! Sounds like what the bookies were doing? Say what? Oi!

A liquid, tradable exchange will triumph over the bookies every time and that's why TradeSports is showing such a phenomenal growth in the US. Why would a player want to give a 3-hour massage and not receive one? Click on tradesports, and see why now is the time to change.



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